Bruce Heyman Appointed CEO of Power Sustainable

Bruce Heyman, a former Goldman Sachs banker and U.S. ambassador to Canada, has been appointed CEO of Power Sustainable, an investment firm owned by the Desmarais family. The appointment is part of Power Sustainable’s strategy to attract global institutional capital and enhance its focus on sustainability and decarbonization.

Despite managing C$3.9 billion in assets, Power Sustainable has not yet reached profitability. However, under Heyman’s leadership and with Olivier Desmarais as chairman, the company aims to become profitable in the next two years. The firm is shifting its investments away from Chinese equities, focusing instead on renewable energy, infrastructure, and the agri-food sector.

Heyman’s extensive experience in finance and diplomacy is expected to be a key asset for Power Sustainable as it seeks to expand its reach and impact in the sustainable investing space. Desmarais has expressed confidence that Heyman's leadership will play a crucial role in achieving the firm’s growth objectives.

Power Sustainable's Strategic Shift

The company is targeting sectors essential to a sustainable future, such as renewable energy and low-carbon infrastructure projects. This strategic pivot is expected to align with global institutional investor priorities, which increasingly emphasize sustainable development and environmental responsibility.

Market Context

The appointment of Heyman comes at a time when sustainability is becoming a key driver of investment decisions. As institutional investors increasingly prioritize ESG (Environmental, Social, and Governance) criteria, Power Sustainable’s new strategic focus is well-positioned to attract significant interest and capital.